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In this article series we’re covering better writing and how you get your customers to stick to their screen while they consume your marketing. If you haven’t checked out the previous two instalments, they’re here: (1): https://bstmarketing.me/my-get-more-sales-advice-is-simple-improve-your-writing/ (2): https://bstmarketing.me/my-get-more-sales-advice-is-simple-improve-your-writing-part-2-the-famous-bar-test/ As everything in life, it’s killable. So do sales, marketing, writing…. But do you know what…
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In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here: https://bstmarketing.me/my-get-more-sales-advice-is-simple-improve-your-writing/ Now, your content suits the role it plays. It’s time we make it actually easy to breeze through for a reader. Once we’ve made them give our stuff a try,…
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All businesses have one desire in common and it’s GET MORE SALES. And I can assure you that good writing is the simplest way to get there. It is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all…
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Ever wondered why some product and/or Service Provider and/or guru just keeps chasing you? You search for a certain problem you want to solve or a desire state you want to get achieve and before you know it your internet feed gets bombarded for a full day, week, and even month, showing you the same…
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There was a time, in a parallel earth, far away, I ran an ad account for an Insurance Broker. It was doing very well. We were spending over $500/day using Google AdWords and the ROAS was +/- 4. Meaning: for every $1 that was put in we were making $4 back! Forget about buying a…
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There’s an assload of brands and companies that have top of mind awareness. Think of soft drinks and what brand pops directly in your mind? You’ve guessed it! You want to search for something or search for something, what comes on the top of your mind? Most probably we’ve all got the same answer! Think…
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If you’re into business you definitely should have heard about the “Pareto principle”. It’s lame and wrong, because it’s outdated. So you might have not heard about it. Let me put you up with speed on: What does the “Pareto Principle” state. It states that 20% of content online gets 80% of the views. And…
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Putting Together an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. There is a lot of things you can do to make marketing for your business to pay off,…
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Spending money on ads can be scary since you can’t know if you’ll make the money back. You only can hope your budget will bring some of his friends back with him. Arguably spending money on ads without knowing if they’ll bring in a single customer is scarier than a prostate exam from a Captain…
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Here’s something I discovered after being in marketing for a while. Most ads are useless, they fail every metric. Some are memorable, some are funny, and others are cinematic (whatever that means). Are these ads getting any clients? No… so who cares? This article will exactly show you how to write an ad that gets…
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Who’s your ideal customer? Who would you call my perfect customer? I won’t accept answers such as: “Everyone” “Anyone who’s willing to pay” “Anyone with a pulse to buy”. There are two major problems with that: It’s wider than the view out of Burj Khalifa’s highest story. It only works if you have the world…
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Have you ever walked into a business and asked “What is old?” No, rarely do people care about old stuff. We always ask “What is new?”, or say “Tell me something I don’t know” Things we know don’t grab our attention they did a long time ago. We like new stuff, we like to discover, …
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Getting reels to go viral is so ridiculously easy. At some point you’ve all lost yourself swiping random videos on social media. Consuming hours and hours of content and suddenly one video stands out and you stop scrolling to watch it. Here is how you make videos like these🧵 Attention is key. Big companies are…
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We all are bombarded by marketing every single day all the time. We have all sorts of messages popping up in front of us, showing us offers we don’t even care about. This is annoying and we are not interested nor focused on what is to be shown there. Are these businesses even selling? Let’s…
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Local businesses, you need leads, you need people that want to buy your stuff, your time is barely enough to squeeze in your business’s requirements, so how are you going to do this? You can’t mess around trying some random marketing stuff which barely yields any results, unless you have an unlimited marketing budget, but do…
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Many business owners, marketers and salesmen lose a lot this mistake. They tend to ignore it and blame their prospects, market, content, ad settings and whatever comes to their mind. They never circle down to the heart of the matter, and solve the problem. Every sale revolves around this, it is what get’s you the…
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As a local business owner, you are always in need of more customers, you are trying all sorts of marketing, spending all of what you saved, and you are getting nowhere. You want leads, you want people hungry for your service or product, you want people that will buy from you. Well, if that is…
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Most marketers I’ve interacted with, avoid adding humor to their ads because 99% of humorous ads fail. Why? Because tiny little mistakes can mess it all up, they can ruin your ad, ruin your reach, and can ruin your career in general. By the end of this article, you’ll be able to spot these mistakes,…
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Many think that humour will increase their marketing results, and they’re making a huge mistake. We all like humour, it gets our attention, makes us watch a certain video, and focus on a certain subject… . After remarking this in our lives, many entrepreneurs start to focus on incorporating humour in their ads. Believe me…
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What is an audience, a bias, audience bias…? Nah, let’s sell everyone and it will be fine! I’ve seen this mistake happen in most local businesses out there, burning massive amounts of their marketing budget. Most probably it’s bugging your business and burning your marketing budget without you noticing it. I’d say you can easily…