Have you ever walked into a business and asked “What is old?”

No, rarely do people care about old stuff. We always ask “What is new?”, or say “Tell me something I don’t know”

Things we know don’t grab our attention they did a long time ago.

We like new stuff, we like to discover,  and we have this innate desire to know more. 

Humans perceive new information as something exceptional that takes all of our attention.

How do people process information

All actions are information and knowledge based.

Whether you are drinking water, eating, or walking… everything you do and everything around you.

So how are you going to sell without showering an extensive amount of information on your prospects.

All of what people do can be broken down into a simple algorithm:

Absorption of knowledge → break down in own way of understanding 

→ take action.

It is as easy as it seems, if you don’t know you need a product or this product can help you by doing this, why would you buy it?

Selling Has Never Been Easier

We have all sat down countless times on social media platforms.

This is the best opportunity to ever exist, now it is easier than ever to get your message in front of your perfect prospects.

Potentially you can get yourself viral, show up in front of the whole world without spending an enormous budget on this.

BUUUUUUUUUUUUUUTTTTT

This comes with a pitfall…

The Famous Tiktok Brain

Countless people scroll mindlessly on Tiktok every single day.

Swiping on most of the videos and only focusing on flashing images and fluorescent colours…

This has made most of our childrens bad at focusing in class.

It has made it so hard for them to sit down and do their homework.

Have you ever seen a kid from this generation watch a complete movie?

I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.

How else are you going to deal with ads machine guns firing at you 24/7/265? It’s impossible!

So how do we fix this?

Don’t worry, I won’t ask you to do any Tiktok dancing.

There is a better way.

How To Keep Your Prospect Captivated

Don’t give them 1 video, give them 10.

Don’t give them 1 article, give them 100.

Don’t give them 1 tweet, give them 1000.

If you are posting a video per week now, you have to start posting 3 different ones.

Don’t do one video for your retargeting campaign, do 5 or 10.

If a prospect is interested they’ll do their own research, but it is your job to get them interested.

You have to share with them multiple layers of information, and multiple angles of use for your product.

Now get out there and  be fruitful with your content 😉

Simply the finest,

Anthony

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form at Free Marketing Analysis and one of my team members will be in touch to see if we are a good match.