Local businesses, you need leads, you need people that want to buy your stuff, your time is barely enough to squeeze in your business’s requirements, so how are you going to do this?
You can’t mess around trying some random marketing stuff which barely yields any results, unless you have an unlimited marketing budget, but do you have it?
Some will say let’s target everyone and it will be fine, yeah, they say if we spend X$ we’ll get Y views on our posts. That’s what should never be done.
Viewers don’t buy.
Luckily, you’ve stumbled upon this article, and I am going to show you how easy it is to generate leads and how you will never have to burn your marketing budget again.
What Are We Talking About Here?
We all know that a business is MONEY IN!
How do we get money in?
We need more sales, we need to close more deals, and we need more clients to know about us and show up on our front doors to buy.
I said more clients instead of people because not everyone is your customer.
I’ve seen a lot of marketers and business owners say let’s target everyone and it will all be fine, why would we go deep into technical stuff; and that’s why they drastically fail.
Because why would you waste your time and money trying to sell people that don’t want, need and benefit from your product?
If you are selling online using paid traffic, you’ll be paying more view to show it to people that won’t buy; and if you are selling in person you’ll be calling everyone pitching them trying to sell your offer; and the chances of you succeeding are 1 in a million.
So don’t fall into this trap and waste your marketing budget and waste your time.
What Is Exactly Happening Here?
Not everyone is our customer, there are a select few people that will buy from us if we do it right.
Sales, and marketing pitch should be tailored for each person’s needs and benefits before pitching them.
A lot of people do not need what you are offering, because this is not for them, they don’t benefit from it.
And for the people that would accept your offer, each one of them has its own view of the product and benefits from it differently than others.
It’s a tailored job and a deep dive into each customer’s situation is required.
Let’s make it easier, each group of people think in a certain way, see your offer in a certain way, and benefit from your offer differently.
You must approach them from their side, you have to come in and make them feel you know what they want and why they want what they want.
What Does That Has To Do With Leads?
When you hunt for leads, you want to ask are you this, are you having that, did you try to solve it…? and you’ll be waiting for them to raise their hands and say yes this is me!
Let’s break this down, and say we are running a lead generation campaign targeting everyone.
We have a good script, a script that can sell, good Content and a good offer they cannot miss.
So, let’s say we are showing to everyone, pitching them and trying to sell them our offer, we’ll be waiting for our customers to raise their hands and say:” These guys understand me, these are my problems, and they have a solution for it.”
Hypothetically speaking there are over 4 billion people connected to the internet, we are showing them our ad that will cost us 4 billion views which is expensive.
We are waiting for 20, 40, 100 leads to pop up.
Do you think this is a fair trade?
Well, I don’t think so, I don’t even think we’ll be getting any leads with such ads.
Zero results are guaranteed!
Because not everyone is your customer and not every customer thinks and reacts the same way.
You should have multiple audiences splat down by age, interests, language how they think….
Each audience should have its own ads and its own custom-tailored details.
How Are We Going To Solve This?
Testing, multiple stages of testing and the hard truth is testing will not end. Every time you run an ad you must evaluate it, see its performance and why things happened the way they happened.
In the beginning we run a targeting everyone.
We wait and see who will raise their hands, who reacts to our ads, click on it, and watch it, this is our audience, this is the people that we must sell to.
These people are interested in our offer, these are the people that need and would benefit from our offer.
Now we must group them categorize and label them, so we’ll retarget them alone.
Let’s say these are 5% of our initial 4 billion. This is just 50 million, now we only have to pay for 50 million views.
Now we just must understand how these people think, how they would benefit from our offer, and why.
Design and tailor our script, content and offer to suit them, now we just must wait for them to raise their hand and say:” Yes me this is form me, you understand me and offer me a solution for my problem finally.”
Now testing within testing, withing various kinds of testing and you’ll be fine.
Measurable And Tangible Results.
We’ve been doing this for a long time now, we helped a lot of clients excel in lead generation and dominate their niche.
If this is something you would want to get in touch with us today.
We offer a free marketing analysis of your business here:
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