Spending money on ads can be scary since you can’t know if you’ll make the money back.

You only can hope your budget will bring some of his friends back with him.

Arguably spending money on ads without knowing if they’ll bring in a single customer is scarier than a prostate exam from a Captain Oruc Reis.

Let’s begin with the biggest reason why most ads fail.

Stop Burst Shooting Your Message At Anyone With A Pulse

Before anyone has to shield themselves from giving you their hard earned bread for what you’re selling, you need to make them stand up and pay attention. To be fair, cold truth is, most businesses are boring as watching grass grow.

But even if you’re selling the most boring thing on earth, the right customers will be all over that like a kid at a candy store.

The key here is finding who those people are and speaking to them.

Disregard The Crowd — Zero In On Your Perfect Customers

Instead of saying it’s a number’s game and gambling money away hoping to stumble on decent prospects you have to be Surgical. Precise. Meticulous. Narrow down your scope and figure out exactly who is your perfect customer.

What are they trying to attain? What secret desires are they dreaming of? Study and apply what makes them tick.

Therefore you’ll easily be able to craft an offer that will have them whipping their wallets faster than you can say “TAKE MY MONEY!”

Turn Mundane Products To Must Have Marvels

Now, I know what you’re thinking: “But my product is about as exciting as a root canal! How the hell am I supposed to spruce that up?”

You have to find the angle that will make your ideal customer’s ears perk up. Highlight the hidden benefits they want, tap into their emotions, make them feel their life won’t be complete without what you’re selling.

When you’re laser-focused on your dream buyer, you don’t need to carpet-bomb the whole damn internet with your ads. You can get your message in front of the EXACT right people, without blowing your whole budget on tire-kickers and looky-loos.

So quit wasting time with spray-and-pray marketing and start getting intimate with the customers who are practically BEGGING to throw cash at you. Trust me, your ROI will thank you.

Simply the finest,

Anthony

P.S. If you want to know how I would find the right angle and target the right customers for your business, feel free to get in touch. Fill out the form at Free Marketing Analysis In Lebanon – BST Marketing and one of my team members will be in touch to see if we’re a good match.