Many think that humour will increase their marketing results, and they’re making a huge mistake.

We all like humour, it gets our attention, makes us watch a certain video, and focus on a certain subject… .

After remarking this in our lives, many entrepreneurs start to focus on incorporating humour in their ads.

Believe me I’ve seen this many times.

They usually end up stuck in a loop trying to make it work and remain in it forever.

Because they are only over complicating the selling process, and potentially ruin all of their reach.

We all do remember funny ads, the ones that made us laugh… but do we remember what was the offer?

Many and I would answer this with a no, because funny does not sell stuff, people only remember what made them happy.

Why Funny Doesn’t Sell

Humour degrades your ad offer, making it dissolve in the fun part and not shining through.

Humour can easily damage your ads, reputation and can mix you up with a whole career drama, because of some random micro mistake.

Random tiny mistakes?

What can possibly go wrong in the creation of a humorous ad?

You can easily mess it up. Maybe your message did not get there correctly, and you offended a random group of people who love to waste their time roasting people online.

There is no way out of this negative circle, well I’ve seen someone once get his meta-accounts banned and got himself a bad reputation….

Let’s say you were able to get past this hurdle and create an ad without hurting anyone’s feelings.

Here is your next challenge.

Humor Has Its Own Character

You must have the right character, a character that suits the role perfectly. The person doing the ad must have the corresponding attitude.

You have to own the stuff needed and the accessories in use for the ad.

But don’t think that once you manage to get this you can easily attract more and sell more through your ads.

People after having fun or laughing going through an ad will only remember the fun part and forget about the offer.

Humorous Heat Pump AD

Let’s take for example an ad that offers a free consultation call for a heat pump system installation.

The ad was:

“Tired of feeling as hot as a naked person in the Himalaya mountains?

Fill out this form for a free consultation call on our heat pump installation.

The form … .

And the creative one was a man shivering from the cold on the beach

on a sunny day.”

This is funny, humoristic and would hold more attention than what usual adverts would, but will there be anyone filling out the form?

People will only remember the contrast in the headline and creativity, because it is funny and humorous.

Unfortunately, there won’t be anyone filling out the form.

Let’s say you created a retargeting ad to retarget the same people that had positive reactions to your previous ad.

Yes, they still remember the fun part and chances are high they completely forget about you, who you are and what you do.

We as local business owners don’t want this.

We want to increase our sales.

Ok…, But Selling Requires Attention

Attention is what get’s humans to give you their time, but not always attention means fun, laughs or humorous stuff.

As previously mentioned, our main goal is to sell and to try and reduce our ad spent to the lowest possible. With that said we only need to target our “perfect customers”.

You only need to display the right message at the right time, and the right way to be able to grab your perfect customer’s attention.

Perfect Customer Attention

Let’s say you are going to run the same heat pump ad but you now want to target your perfect customers.

So how do we get their attention?

Perfect customers are the people that already have the problem and they want it solved, and are willing to spend money for that.

You now have the job of showing up in front of them and hypothetically say:

Hey, if you are having this problem, and you are tired of it … .

We offer a solution that will relieve you from this problem.

Now you got their attention, it’s your offer that will sell.

We have worked with many businesses and targeted their perfect customers with the right message, and the right offer. We’ve massively improved their marketing conversion rates.

We offer a free marketing analysis that will tell you how we would do this in your business.

Free Marketing Analysis – BST Marketing