There’s an assload of brands and companies that have top of mind awareness.
Think of soft drinks and what brand pops directly in your mind?
You’ve guessed it!
You want to search for something or search for something, what comes on the top of your mind?
Most probably we’ve all got the same answer!
Think of fast food, gasoil, water… we can go on and on counting endless industries and come up with the same answers instantly.
All of these companies gets installed in our mind as soon as we learn to speak and read. Which all comes back to Top of Mind Awareness. Think of a subject and something is at the top of the pile.
How cool life will get if you’ll come on top of your potential customers’ list when they think of the product or service you sell and/or the problem you solve.
Let’s not waste time and make this happen:
A CTA To Put Down The Competition
“Once upon a time I worked in real estate, Had my own firm, did pretty well. In fact, I did so well that I was invited to participate in a contest to determine who was the best real estate agent in my country!
It was a big event and I was supposed to do a pitch in front of a live audience of about 500 peers. The pitch and the subject would determine who would be the grand prize winner.
Spoiler alert: I absolutely nailed that speech, won the contest, demolished the competition.
How?
By introducing the concept of a CTA.
CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top of mind awareness.” ~Arno
My mentor’s words, I can recall the same voice and the way he told me this.
How To Set Up A Funnel To Catch Clients
Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.
How would you get the world to know about you, make them know you exist?
Ads might be a good take. Putting up a sign might be a considerable option. You can tell your friends and family about the fact you started a business.
Most people do all of the above. That’d be a great start.
Unpopular opinion: This alone ain’t gonna do the job. You’re just half way there!
That’s what everyone does, including your competition, and that clearly shows that there’s a lot of improvements to be made.
Add a CTA to that and everything gets supercharged.
Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.
Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.
How To Instantly Upgrade The Advertising For Your Small Business:
Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
Simply the finest,
Anthony
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: Free Marketing Analysis In Lebanon | BST Marketing
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