In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here: https://bstmarketing.me/my-get-more-sales-advice-is-simple-improve-your-writing/ Now, your content suits the role it plays. It’s time we make it actually easy to breeze through for a reader. Once we’ve made them give our stuff a try,…

All businesses have one desire in common and it’s GET MORE SALES. And I can assure you that good writing is the simplest way to get there. It is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all…

Ever wondered why some product and/or Service Provider and/or guru just keeps chasing you? You search for a certain problem you want to solve or a desire state you want to get achieve and before you know it your internet feed gets bombarded for a full day, week, and even month, showing you the same…

There was a time, in a parallel earth, far away, I ran an ad account for an Insurance Broker. It was doing very well. We were spending over $500/day using Google AdWords and the ROAS was +/- 4. Meaning: for every $1 that was put in we were making $4 back! Forget about buying a…

There’s an assload of brands and companies that have top of mind awareness. Think of soft drinks and what brand pops directly in your mind? You’ve guessed it! You want to search for something or search for something, what comes on the top of your mind? Most probably we’ve all got the same answer! Think…

If you’re into business you definitely should have heard about the “Pareto principle”. It’s lame and wrong, because it’s outdated. So you might have not heard about it. Let me put you up with speed on: What does the “Pareto Principle” state. It states that 20% of content online gets 80% of the views. And…