Most businesses out there are trying their best to target all of the people available
to them and sell them, forcing their offers on them.
This Makes them sound sleazy and annoying.
Don’t get me wrong, I understand that business is all about selling but it doesn’t have to be this way, you can sell without being sleazy, annoying or weaponizing guilt to make it work.
That’s what this article is about.
How Do You Do This?
Making customers say yes and agree on something they don’t want or need is not that rigid.
This will mix you up in all sorts of problems.
If you watch any of today’s sales movies you will feel that selling is all about being
manipulative and shaming people into buying your stuff.
If you think about it it doesn’t make sense.
Why would you put yourself in whole sorts of objections when you can avoid all of
this, you can sell a good product which will benefit your clients.
Most of your time is spent on selling the wrong people.
The Sales Tactic That Will Move The Needle Into Your Direction
People love to buy the same stuff they hate being sold.
I wish I knew this back when I started in sales.
Instead of pitching out and selling everyone you meet, you should start by asking
them questions making sure they are a good match.
I am a huge fan of qualifying prospects before starting to pitch them, or do the sales
presentation.
As I mentioned, people would love to buy stuff they benefit from, because they need it.
If prospects won’t benefit from your product, thank them and walk away.
This will save you hours and hours of frustration, stress and tension.
Leaving you with more time to spend on talking to prospects that are a good match.
Start to sell from this angle and sales will be much easier.
Start by asking questions, qualifying and making sure they are a good match.
Tell them how your solution will benefit them.
See if they want it.
You will sure start to see that this will beat down manipulative, and high pressure
sales tactics.
At BST Marketing we ensure our marketing is done according to this, if you would like
to see your business selling in an easier way contact us.
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