Here’s something I discovered after being in marketing for a while.

Most ads are useless, they fail every metric.

Some are memorable, some are funny, and others are cinematic (whatever that means).

Are these ads getting any clients? No… so who cares?

This article will exactly show you how to write an ad that gets clients, gets leads, and sells product.

Let’s dive right in…

What To Avoid When Writing Ads

Let’s begin with a basic principle.

If I wanted to get you to buy something, could be anything, would I:

1. Dress up like a clown so I can get you to laugh first?
2. Bring a cute animal like a puppy or a kitten to aid in the sale?
3. Play loud blaring music and use epic visual effects and cinematography?
4. Be extremely vague and unambiguous about what I’m trying to get you to buy?

I would say no to all of the above, is considered a great start.

That’s exactly what we wouldn’t do if we want someone to buy something from us.

First Step In Running A Winning Argument

So what can we do instead?

We see and do things as a salesman would do. Or a saleswoman. Or whatever floats your boat. For me it’s salesman.

You found a good prospect for your product or service, and you decided to send a salesman over… what would be best to ask him? What’s the best he could say? What arguments and evidence are best to get Mr. prospect to take action?

Let’s stick with “Dentistry Care” as an example, and say that we’re selling “Veneers Implants”.

First let’s ask “who is a good prospect for this?”

“Someone with broken teeth” would be our perfect prospect.

Now let’s send out our hypothetical salesman to this prospect. What’s best for him to say?

<Drumroll>…………<Trumpets>

“Hi, do you have any lost teeth?”

Well, let’s say our prospect didn’t get offended by this and punched our salesman in the face. That’s exactly what his problem is.

Beating The Blank Page Problem Is Easy, Here’s How

You always get to have a face off with a blank page. A white sheet of paper staring at you right in the face, challenging you to fill it with something of use.

So why complicate things more than they already are.

First ask if they are a good match, see if this prospect fits your service or product.

Keep it simple, examples:

“Are you a business owner and would you like to attract more clients?”

“Does your back hurt?”

“Are you looking to lose some weight in the next few weeks?”

“Would you like to improve your golfswing?”

“Would you like to easily and effortlessly attract women?”

We start off simple because simple works. It goes to the heart of the matter. Which is what we’re trying to do.

You’re trying to cut through the clutter and beat out the noise of all the other advertisers. So we take a straight line approach. Straight for the jugular.

This is a great start for your winning ad. In part 2 we’re going to build on this and flesh out our ad.

Simply the finest,

Anthony

P.S. If you want to know how I would write a winning ad for your business, feel free to get in touch. Fill out the form at Free Marketing Analysis In Lebanon – BST Marketing and one of my team members will be in touch to see if we’re a good match.